Workshops,
But Couture
HOUSE OF CHAMPAGNE BRANDING COUTURE WORKSHOPS
GUIDED BY THE CHAMPAGNE METHOD, OUR SIGNATURE SYSTEM OF BRANDING COUTURE
the Champagne Method, Live
BRANDING COUTURE WORKSHOP SERIES
Kristie Christensen is opening the doors and inviting you inside. Inside the House of Champagne, branding isn’t treated like a checklist, a funnel, or whatever the algorithm thinks we should all be doing this week. It’s treated like architecture—story, spectacle, signals, and strategy layered intentionally, the way rooms in a great house create an experience you remember long after you’ve left.
The marketing world has spent years handing everyone the same script: post three times a week, follow the trend, wear pink on Wednesday because apparently the algorithm said so. It’s giving Mean Girls cafeteria energy, and frankly, your brand deserves better.
Around here, we take a slightly different approach. We burn the script—and then we use the ashes as eyeliner and keep going. Because Branding Couture was never meant to be tidy. It’s a little chaotic, a little theatrical, and sometimes it looks less like a checklist and more like a champagne tower in the middle of a ballroom—dramatic, slightly dangerous, and impossible to ignore. And sometimes, it looks like voice texts to yourself in the school drop off line.
Brands don’t grow in neat, linear steps. That’s a myth. Story bleeds into strategy, moments become signals, and suddenly the brand that was whispering from the corner of the room realizes it was never meant to whisper at all. It was meant to enter the room.
For more than two decades, Kristie Christensen has built brands, events, media platforms, and experiences in the rooms where influence actually happens—boardrooms, ballrooms, launches, venues, magazines, and markets where forgettable brands simply don’t survive long. This series opens the doors to that house, not with recycled marketing theory and not with another beige playbook, but with the philosophy used inside the House of Champagne to build brands people actually remember. This workshop series is not Branding as Usual. This is Branding Couture.
***DISCLAIMER: These are not beige marketing seminars or green screen backdrop zoom sessions. These are a smoky side eye to training as usual. These are Staged for Interactivity. Served with Champagne. Maybe a little Dramatic. Slightly dangerous. Definitely theatrical. Often messy. But chock-full of brand wisdom that will change your marketing game.
Pull up a chair. We’ll show you how we do it in this house—and how to bring it home to yours. Because the best brands don’t whisper politely from the corner. They stage the moment. They build the tower. And when the time is right… they press for champagne.
Let themEat Cake
BUT KNOW
THEIR FLAVOR
THE PSYCHOLOGY OF BRANDING – Why they Buy from You and not Them
Customers don’t buy because your product is better. They buy because something about your brand feels right to them. Prestige. Charm. Belonging. Authority. Rebellion. Trust. Every audience has a flavor they’re drawn to. Most businesses try to appeal to every flavor at once — which is how they end up memorable to absolutely no one.
In this workshop we uncover the psychology behind why people choose one brand over another and how to design messaging that makes the right people feel instantly at home.
WHAT YOU’LL BUILD
Your Brand Psychology Profile
HOW IT GETS APPLIED
You’ll see exactly how your brand flavor shows up across your marketing:
Website – homepage messaging, brand voice and tone, Content creation & visual style
Social Media – post themes, caption style, personality, purpose & timing
Advertising – headline tone & emotional triggers
Content & Video – story angles, expertise positioning & more
Because once you know their flavor…
Marketing stops feeling like guesswork. And, dare we say…becomes fun.
Beautiful Chaos
MARKETING IS MESSY
WHAT DAY-IN-THE-LIFE REALLY LOOKS LIKE WITH A SMALL BUDGET & BIG HEART
Every marketing book shows you the same neat little diagram. Step one. Step two. Step three. Then you open a business and suddenly everyone has their hands out:
• the chamber wants sponsorships
• other businesses want collaborations
• magazines want ads
• influencers want attention
• events are asking for underwriters
• people taut “you should totally be on TikTok”
Your tidy marketing plan turns into chaos overnight. Welcome to real marketing.
This workshop teaches how to navigate opportunity, pressure, and shiny tactics without losing the integrity of your brand…or your head.
Even if the cheer uniforms are really cute this year.
WHAT YOU’LL BUILD
Your Brand Decision Filter
HOW IT GETS APPLIED
You’ll learn how to evaluate opportunities like
sponsorships, partnerships, advertising opportunities, influencer collaborations and marketing spend and determine instantly:
Does this support my brand? Or distract from it?
Because every “yes”…no matter how great your logo would look on the chamber gala centerpieces…should move your brand forward.
Find your Couture
DISRUPT YOUR CATEGORY
DON’T BE LIKE THE OTHER ONES, DARLING.
Most industries suffer from the same tragic condition. Everyone looks the same. Everyone sounds the same. Everyone copied the same website template. Everyone bought social templates from Etsy. And then they wonder why nobody remembers them.
Memorable brands break patterns. They zig when everyone else zags. They create something distinctive enough that people can recognize them from across the room.
This workshops shows you the way to your Brand’s Couture.
WHAT YOU’LL BUILD
Your Brand Differentiation Statement & Narrative
HOW IT GETS APPLIED
You’ll translate your disruption into:
Website – positioning statements & homepage headlines
Social Media – recognizable content themes
Advertising – bold hooks and messaging
Visual Brand – signature brand style
Because polite branding is forgettable.
But, a little spectacle? That’s what people remember.
Become the Authority
OWN THE KNOWLEDGE IN YOUR SPACE
BUILD THE BRAND PEOPLE TRUST
Influential brands don’t just sell things. They answer questions. They teach. They publish. They share insight. But how? YouTube. LinkedIn. Blog posts. Podcast conversations. SEO. GEO.
When your brand becomes the place people go for answers, something powerful happens.
Customers start coming to you.
WHAT YOU’LL BUILD
Your Authority Content Map
HOW IT GETS APPLIED
You’ll identify content topics that become:
• YouTube videos
• blog posts
• LinkedIn insights
• podcast ideas
• social media series
Because authority isn’t declared.
It’s demonstrated. Earned. Trusted. Then Converted into Revenue.
Social Butterflies
DON’T PANIC.
WE’VE GOT YOU.
WE’RE NOT GOING TO MAKE YOU WEAR PINK ON WEDNESDAY JUST BECAUSE YOU THINK THE ALGORITHM WANTS YOU TO.
The internet is full of advice about what the algorithm wants. Post three times a day. Use trending audio. Wear pink on Wednesday. This is all giving Mean Girls cafeteria energy. And we’re not hungry.
The truth is every platform exists for a different reason. Pinterest = discovery, TikTok = velocity, Instagram = identity, Facebook = story, LinkedIn = authority…you see where this is going.
When you understand the psychology of each platform, you stop chasing trends and start creating content that travels. We’ll show you how.
WHAT YOU’LL BUILD
Your Platform Strategy Map
HOW IT GETS APPLIED
You’ll determine: 1. Which platforms matter for your brand, and 2. What type of content belongs on each.
Examples:
Pinterest – idea pins & search content
Instagram – brand identity content & lifestyle storytelling
LinkedIn – thought leadership & professional credibility
No pink algorithm uniforms required. But you might see us in a Powdered wig pulling social strategy pins out of our hair.
Let’s Have a Little Chat…gpt
AI is real. You need it.
THERE IS NOTHING ARTIFICIAL ABOUT A BRAND THAT MOVES AT THE SPEED OF LIGHT
Artificial intelligence has entered the marketing chat. Search results are changing. Content creation is evolving. Discovery is accelerating.
Brands that understand these tools will move faster than those who ignore them. AI is your friend. In fact, it will tell you how pretty you are while you’re building a powerhouse brand.
WHAT YOU’LL BUILD
Your AI Marketing Toolkit – yes, it’s a thing.
HOW IT GETS APPLIED
You’ll learn how to use AI for: content ideation, writing prompts, research, SEO optimization, marketing workflows & even learn how to use it to influence AI search results. All while keeping your voice intact.
Because technology should amplify your brand.
Not replace it. And, the only scary thing about it is if you let other brands who are using it run circles around you.
Brand Alchemy
THIS IS OUR
COLLAB…LAB
HARNESSING THE POWER OF COMMUNITY & CHEMISTRY TO BUILD YOUR BRAND
Brands don’t grow alone. They grow through relationships. Communities. Collaborations. Industry organizations. Events.
Think of it like a champagne tower. Every glass supporting the one above it. Pouring into each other in cascading motion. That’s collaborative branding.
WHAT YOU’LL BUILD
Your Brand Ecosystem Map
HOW IT GETS APPLIED
You’ll identify ways to create opportunities for:
• partnerships
• collaborations
• co-hosted events
• industry visibility
• media opportunities
Because sometimes the fastest way to grow your brand is stepping into the right room.
the Soirée
HOST THE ROOM.
CREATE THE MOMENT.
BRINGING YOUR BRAND TO LIFE WITH EXPERIENCE
Sometimes the most powerful marketing move you can make is simply this:
Host the room.
Create the moment.
Give people something worth talking about.
Because great brands don’t just market themselves. They create experiences.
WHAT YOU’LL BUILD
Your Signature Brand Experience
HOW IT GETS APPLIED
This might become:
• a branded event
• a launch party
• a workshop series
• a customer experience moment
Something people talk about long after they leave. Because moments become stories.
And stories travel.
Let us Help you
Build SomethingBeautiful
WE’RE NOT LIKE THE OTHER WORKSHOPS, DARLING…
Clearly, when our workshops end, you don’t leave with ideas. You take home:
• a brand psychology profile
• a marketing decision filter
• a differentiation strategy
• a content platform plan
• narrative storytelling angles
• an AI toolkit
• collaboration opportunities
• an experience concept
And possibly a hat pin from my powdered wig with a branding concept attached. Because in this house… We don’t just talk about branding. We stage it. And when the moment is right… We press for champagne.
Let’s Build Something Beautiful! – Kristie
“Ignore the script. Build the brand. Stage the moment.
And when the room finally leans in…
press for champagne.”
