the Champagne Method, Live

BRANDING COUTURE WORKSHOP SERIES

Kristie Christensen is opening the doors and inviting you inside. Inside the House of Champagne, branding isn’t treated like a checklist, a funnel, or whatever the algorithm thinks we should all be doing this week. It’s treated like architecture—story, spectacle, signals, and strategy layered intentionally, the way rooms in a great house create an experience you remember long after you’ve left.

The marketing world has spent years handing everyone the same script: post three times a week, follow the trend, wear pink on Wednesday because apparently the algorithm said so. It’s giving Mean Girls cafeteria energy, and frankly, your brand deserves better.

Around here, we take a slightly different approach. We burn the script—and then we use the ashes as eyeliner and keep going. Because Branding Couture was never meant to be tidy. It’s a little chaotic, a little theatrical, and sometimes it looks less like a checklist and more like a champagne tower in the middle of a ballroom—dramatic, slightly dangerous, and impossible to ignore. And sometimes, it looks like voice texts to yourself in the school drop off line.

Brands don’t grow in neat, linear steps. That’s a myth. Story bleeds into strategy, moments become signals, and suddenly the brand that was whispering from the corner of the room realizes it was never meant to whisper at all. It was meant to enter the room.

For more than two decades, Kristie Christensen has built brands, events, media platforms, and experiences in the rooms where influence actually happens—boardrooms, ballrooms, launches, venues, magazines, and markets where forgettable brands simply don’t survive long. This series opens the doors to that house, not with recycled marketing theory and not with another beige playbook, but with the philosophy used inside the House of Champagne to build brands people actually remember. This workshop series is not Branding as Usual. This is Branding Couture.

***DISCLAIMER: These are not beige marketing seminars or green screen backdrop zoom sessions. These are a smoky side eye to training as usual. These are Staged for Interactivity. Served with Champagne. Maybe a little Dramatic. Slightly dangerous. Definitely theatrical. Often messy. But chock-full of brand wisdom that will change your marketing game.

Pull up a chair. We’ll show you how we do it in this house—and how to bring it home to yours. Because the best brands don’t whisper politely from the corner. They stage the moment. They build the tower. And when the time is right… they press for champagne.