Brands should be a Mantra…
My mom will tell you that I literally came into the world with branding on my heart. As a small child, I remember “suffering” through the TV programming, waiting with bated breath for the commercials to come on. One in particular, the Enjoli commercial, was one that I would sing at the top of my lungs in my pink, Barbie high heels. Say what you will about that commercial (you’ll have to look it up on YouTube to reference), and its flight in the face of feminism, but at the time, it spoke to me.
Branding is more than just logos, web sites and brochures. Branding is a mantra. It’s your very reason for being in business and it should reflect your true story in every way. Our job is to get to the heart of that and tell that story…using every means we can that speaks to your customers.
These are a few of my favorite things…
